PARIDHI DIDWANIA
Client: Aachho
About :
Aachho is India's leading online ethnic wear fashion house, living up to the meaning of its Rajasthani name, 'Too Good' through its curated collections.
Founded in 2018, Aachho has earned a distinguished name in the industry to become one of the most trusted ethnic fashion brands in the country. Inspired by indigenous fashion traditions, traditional techniques and cultural heritage, every design at Aachho strikes a perfect equilibrium between ethnic sensibilities and contemporary aesthetics.
Project: Jangal
Our Theme :
Discovering different types of trees and birds have always been exciting for us. Big butterflies on a bed of hydrangeas, also playful monkeys, turtles and crane birds residing in their ecosystem is a print story we have illustrated.
Process
Screen Printing is a printing method in which ink is printed through a screen manually onto the fabric. The thickness of the color and ink can vary by using more than one screen. This printing process is widely used in towns and villages of Rajasthan, India. For Jangal, we have used screen printing on fabrics cotton & chanderi as the collection is for the festive season.
Results
Actress Sanjana Sanghi is the face of this collection for Aachho, Jaipur and is radiating in all the drapes. The garments are made beautifully in all our colorways, highlighting the rich culture, craft with a twist of Modern print language of this era. It’s also been honoured by many awards for being an innovative brand with fresh prints & styles.
