PARIDHI DIDWANIA
Client: Fabindia
About :
Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes.
Fabindia links over 55,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process.
Fabindia's products are natural, craft based, contemporary, and affordable.
Project: Jungle Book
Our Theme :
In the Gardens of Our Dream, we find birds chirping bright flowers, magic of flower power, nesting in branches, whimsical flowers and mushrooms, playful leopards and butterflies, happy elephants and everything wonderful that nature has given us.
Process
The drawings have been converted to block/screen prints with natural indigo colors as well as bright punch tones for cute kids wear collection.
Results
It’s a best seller print story amongst the kids wear category and used for both boys casuals as well as girls casual western wear. From narrating a city life story to wearing it, is a different energy and appreciated by many parents, hence increasing the sell through of the products.
