PARIDHI DIDWANIA
Client: Myntra
About :
Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.
Project: Vanadarshana
Our Theme :
Discovering different types of trees and birds have always been exciting for us. Big butterflies on a bed of hydrangeas, also playful monkeys, turtles and crane birds residing in their eco-system is a print story we have illustrated.
Process
Screen Printing is a printing method in which ink is printed through a screen manually onto the fabric. The thickness of the color and ink can vary by using more than one screen. This printing process is widely used in towns and villages of Rajasthan, India. For Vanadarshana, we have used screen printing on fabrics cotton & chanderi as the collection is for the festive season.
Results
The collection has been a great success for the brand also worn by many celebrity bloggers across the country. All the colorways of the prints have worked out to be bestsellers and are blooming on the website.
