PARIDHI DIDWANIA
Client: Fabindia
About :
Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes.
Fabindia links over 55,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process.
Fabindia's products are natural, craft based, contemporary, and affordable.
Project: Cityscape
Our Theme :
The cityscape print line for Fabindia Spring Summer Kids wear is inspired by crowded city map, skyline, windows, rushing cars creating a depth and playfulness in the print range. We have always been fascinated by children’s books so to inculcate the children's story in textile form has been a joyful ride.
Process
The drawings have been converted to block/screen prints with natural indigo colors as well as bright punch tones for cute kids wear collection.
Results
It’s a best seller print story amongst the kids wear category and used for both boys casuals as well as girls casual western wear. From narrating a city life story to wearing it, is a different energy and appreciated by many parents, hence increasing the sell through of the products.
