PARIDHI DIDWANIA
Client: Myntra
About :
Taavi's ideology is to provide solutions to individuals, who are modern, yet rooted to the traditions. The collection for women and men offers signature styles that range from unique textiles to traditional crafts of Indian heritage, allowing customers to make a lifestyle statement.
Project: Taavi Paradise Found
Our Theme :
Deriving its name from the word ‘kalam,’ which means pen, ‘Kalamkari’ refers to a particular, intricate style of hand-painting onto cloth. Inspired by the craft the print are a take on modern Kalamkari motifs with beautiful birds and flowers and The Tree of Life is one especially popular Kalamkari motif — deeply rooted while growing towards the sky, it connects the heavens, earth and underworld. It is also a symbol of nourishment, with many animals feeding on its leaves, living in its branches and enjoying its shade. Peacocks, tigers and deer also frequently appear.
Process
Paridhi is inspired by the beauty of block printing, created in India, and loved everywhere. The designs are first made in wooden blocks and hand printed on different fabric bases. She loves the magic of colors, so in every sampling, she guides the craftsmen to use each color where she has imagined it to be on the bird or leaf! It’s a beautiful teamwork of the designer and craftsmen to bring out the best of prints. They are as unique as the women that wear them. They embody a slow, seasonless style.
Results
The collection created a pleasing textile and layered garment look. With overall cotton and chanderi suits, the natural color of the prints reflected depth and also enjoyed by many.
