PARIDHI DIDWANIA
Client: Fabindia
About :
Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes.
Fabindia links over 55,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process.
Fabindia's products are natural, craft based, contemporary, and affordable.
Project: Uzbeki
Our Theme :
Designing a new capsule for Women’s western wear Fabindia, inspired by bead accent in western setting, Uzbek inspired Bold Ikats with Discharge block and screen print.
The key looks involved Aztec + Klem geos, textures, Persian big scale with desert embroidery.
Process
The drawings have been converted to block/screen prints with natural indigo colors as well as bright punch tones for Women's Western Spring collection.
Results
Featured across globe, and present in all flagship stores of Fabindia, the collection has been a creative collaboration of art and craft together.
