PARIDHI DIDWANIA
Client: Ambraee
About :
Reaching new heights of success and crossing many business milestones, Ambraee’s handpicked ensembles are listed on India’s top fashion and lifestyle Marketplaces like Nykaa Fashion and Myntra.
A firm believer in the power of social media, Keshav and Palak also worked dedicatedly to build a strong online presence across channels. Building deeper connections via engaging and personalized content, they have built a vast and loyal social media family that is growing bigger and stronger every day.
Currently, Ambraee is providing employment to 100+ people and shipping globally with a twin vision of winging their online growth further as well as opening brick-and-mortar stores across India to give people a taste of the extravagant Ambraee experience.
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Project: Fruit Basket
Our Theme :
The pomegranate is known as the ‘fruit of paradise’, so we named this design story as Fruit Basket as our contemporary interpretation of Central Asian design vocabulary. With layered textures of raspberry fruit growing in ecosystem, scattered deer in around lemon trees we have illustrated a fertile land full of fresh fruits for Ambraee’s spring summer collection.
Process
Handcrafted with love, the result is a work of wearable art, with every pattern and motif facilitating the connection between its wearer and nature. From motif drawing and development to
Color drafting and exploration, we provide every service to meet the goals of a fruitful textile project.
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Results
The collection has been a great success for the brand and featured in all top fashion & lifestyle channels like Myntra, Nykaa Fashion also worn by many celebrity bloggers across the country. All the colorways of the prints have worked out to be bestsellers and are blooming on the website.
