PARIDHI DIDWANIA
Client: Anuvas
About :
Anuvas, a name inspired by the ancient Sanskrit word 'Anuvaasa,' embodies our vision to evoke the alluring essence of spreading fragrance through every creation, hailing from the roots of timeless traditions.
Anuvas is an attempt to fuse rich Indian textiles with elements of indigenous crafts to create garments that please modern Indian aesthetics.
True to its name, it aims at spreading a refreshing approach to women’s apparel through a combination of contemporary styles, myriad designs and comfort.
Be it woodblocks for the rustic art of hand printing or needle work by skilled women artisans to adorn the outfits, Anuvas’ fragrance carries a passion for handcrafted work.
Project: Map Of Summer
Our Theme :
Inspired by nature, we mix bold statement florals with delicate, intricate patterns. We love the harmony of florals and insects, bringing natural beauty and detail into every design.
Process
We are inspired by nature’s quiet beauty. We create floral prints for fashion, beginning with hand-drawn sketches of flowers, leaves, and hidden details like butterflies. Our process blends organic inspiration with digital refinement, resulting in vibrant patterns ready for fabric and production.
Results
The garments are made beautifully in all our colorways, highlighting the rich culture, craft with a twist of Modern print language of this era. It’s also been given many awards for being an innovative brand with fresh prints & styles.
