PARIDHI DIDWANIA
Client: Anuvas
About :
Anuvas is an attempt to fuse rich Indian textiles with elements of indigenous crafts to create garments that please modern Indian aesthetics.
True to its name, it aims at spreading a refreshing approach to women’s apparel through a combination of contemporary styles, myriad designs and comfort. Be it woodblocks for the rustic art of hand printing or needle work by skilled women artisans to adorn the outfits, Anuvas’ fragrance carries a passion for handcrafted work.
Project: Anuvas
Our Theme :
We designed the collection with delicate florals and intricate shapes, emphasizing a refined story through soft color palettes and carefully crafted block prints.
Process
Indian block printing is a lively and ancient craft that turns plain fabric into vibrant art. Artisans carve intricate designs into wooden blocks, which are dipped in natural dyes and stamped onto fabric, creating unique patterns and vivid colors. This traditional technique, using eco-friendly dyes, brings a touch of India’s rich heritage to modern fashion and decor. Each print is one-of-a-kind, blending historical charm with contemporary style.
Results
Our garments, crafted in a range of vibrant colorways, beautifully merge rich cultural heritage with a modern print language. Celebrated for their innovative designs and fresh styles, our collection has earned numerous awards, reflecting our commitment to blending tradition with contemporary flair.
