Having a passion for textile prints, Paridhi believes that design fosters a culture of
creativity. She holds a degree in Bachelor's in Visual Arts and have been working in the field of
design since her graduation. A die-hard color enthusiast, she makes use of striking palettes to bring her design to life.

 

She has worked extensively with artisans, developing block prints for various companies. Paridhi also loves
illustrating for children’s books and is greatly inspired by nature.

She spends a large chunk of her days illustrating and designing picture books for children as
well as illustrating and designing prints for different brands.

She has illustrated more than 5 picture books and they have been translated into many
languages globally.

Paridhi has also worked over 90 plus design projects with reputed brands Pan India, where she
has visited many villages of Rajasthan, India remotely, stayed at the printer’s family, exploring
the craft, and bringing her beautiful designs to life with play of colors, dyeing and the potential
power of extremely hardworking craftsmen.

All her designs are featured on the brand’s profiles and maximum have turned out best sellers,
worn by celebrities and enjoyed by the customers.
She loves designing print stories and her strength lies in bringing modern illustrations with
Indian craft together.