PARIDHI DIDWANIA
Client: Aachho
About :
Aachho is India's leading online ethnic wear fashion house, living up to the meaning of its Rajasthani name, 'Too Good' through its curated collections.
Founded in 2018, Aachho has earned a distinguished name in the industry to become one of the most trusted ethnic fashion brands in the country. Inspired by indigenous fashion traditions, traditional techniques and cultural heritage, every design at Aachho strikes a perfect equilibrium between ethnic sensibilities and contemporary aesthetics.
Project: Mughal Garden
Our Theme :
Jaipur has been synonymous with preservation and promotion of the art of hand block printing, Mughal paintings and architecture, beautiful chintz and fauna and so this collection is named Mughal Garden behind all the royal elements.
Process
For India, block prints hold a place of pride — the age-old craft of dyeing and coloring a fabric using wooden blocks has been perfected over generations. Whether its Rajasthan's popular Dabu print, which uses the mud printing technique, or Gujarat's Ajrakh, featuring geometric motifs, each block print is symbolic of the country's vast heritage and rich culture — India is, after all, one of the largest manufacturers and exporters of block printed fabrics. We used the same craft for this collection.
Results
The collection created a pleasing textile and layered garment look. With overall cotton and chanderi suits, the natural color of the prints reflected depth and also was showcased in a Fashion Show at Hawa Mahal, Jaipur, Rajasthan 2022 for Aachho Jaipur.
