Client: Aachho

About :

Aachho is India's leading online ethnic wear fashion house, living up to the meaning of its Rajasthani name, 'Too Good' through its curated collections.

Founded in 2018, Aachho has earned a distinguished name in the industry to become one of the most trusted ethnic fashion brands in the country. Inspired by indigenous fashion traditions, traditional techniques and cultural heritage, every design at Aachho strikes a perfect equilibrium between ethnic sensibilities and contemporary aesthetics.

Project: Wonderland

Our Theme :

In the Gardens of Our Dream, we find caterpillars crawling on bright flowers, magic of flower power, birds nesting in branches and everything wonderful that nature has given us.

Process

Paridhi has been a textile print enthusiast and the process is full of everything which has inspired her to bring her drawings and art in life starting with working with the printers, creating a color palette, screen development, sampling with the team in desired colorways on beautiful gray fabrics.